AI for creative and media work

Develop several distinct concepts #

Write down your own starting point, then use AI to explore other stories, formats and perspectives. Explain the intended audience and purpose. Evaluate originality and fit yourself.

Develop three distinct story directions for a 30-second fictional community campaign.
For each, describe the audience insight, narrative and visual treatment.
Avoid unsupported factual claims and explain how the directions differ.

Critique a script against the brief #

Ask for specific weaknesses and alternative treatments rather than general praise. Review suggestions for stereotypes, factual claims and unintended meaning.

• Does the story communicate the intended message?
• Is the dialogue appropriate for the audience?
• Which scenes are unclear or unnecessary?
• What needs factual checking or permission?

Turn the idea into a feasible plan #

AI can help draft a shot list, schedule outline or resource checklist from an approved script. Confirm availability, costs, permissions and production requirements with the people responsible.

Using this approved fictional script, draft a shot-list outline.
Group shots by location and list likely resource needs.
Mark unknown durations and costs as estimates to confirm.
Do not treat the outline as a final production schedule.

Keep creative responsibility with the team #

Review final choices with the relevant creative and production colleagues. Check asset permissions and applicable client policies before use. Keep a record of substantive AI assistance where your project requires it.